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Issue Date: Vol. 54, No. 2, February 2014, Posted On: 2/4/2014

White Coffee Licenses Crumbs Bake Shop Brand

Emily Jed
TAGS: coffee service, vending, OCS supplies, White Coffee, Crumbs Bake Shop, single-cup coffees

LONG ISLAND CITY, NY -- White Coffee, a third-generation roaster based here, will manufacture and distribute a new line of Crumbs Bake Shop-branded packaged and single-cup coffees featuring flavor profiles inspired by the gourmet cupcake chain.

The line will include three flavored coffees reminiscent of Crumbs' most iconic cupcakes -- red velvet, blackout and hazelnut -- as well as a dark and medium roast.

The coffees will be available in the second quarter of 2014 in supermarkets, mass merchants, wholesale clubs and independent food stores nationwide. They will be packaged in 10-oz. bags of ground beans, 1.5-oz. vacuum bricks and a single-cup format that White Coffee did not specify.

The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan. The company, well known for its innovative and oversized gourmet cupcakes, currently has 69 locations in 12 states and the District of Columbia.

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