QUICK LINKS: Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 52, No. 10, October 2012, Posted On: 10/11/2012


NAMA Will Reveal Business-Boosting Survey Insight At November Coffee Tea & Water Show


Emily Jed
Emily@vendingtimes.net
TAGS: office coffee service, vending, vending machine, coffee research, Heart+Mind Strategies, Mike Dabadie, National Automatic Merchandising Association, NAMA OCS survey, Coffee Tea & Water show, Roger Stewart

CHICAGO -- The National Automatic Merchandising Association will unveil the results of an office coffee service survey that offers strategic insights about how operators can enhance their business at its upcoming Coffee Tea & Water show. The event takes place in New Orleans, Nov. 13 to 15.

Research was conducted by Heart+Mind Strategies, a consulting firm based in Washington. Its president and managing partner, Mike Dabadie, will analyze and discuss the findings on Wednesday, Nov. 14.

Participants in the session will learn about new products they can sell to accounts, gain insights into budgets and see how it translates into sales -- and how account decision-makers view the business practices of their coffee service providers.

"At its most basic level, coffee is 99% black water. Yet, it engenders passion and commitment to products, services and brands," Dabadie said. "We are seeing the same trend of passion for tea and water. And this extends into the office where consumers want a better and deeper experience with their beverages, with their service providers and with their colleagues."

Before founding Heart+Mind Strategies, Dabadie spent more than 10 years with WirthlinWorldwide, was the chief marketing officer at Community Coffee Co., and served as the pollster to several elected officials.

"Attendees to this session will walk away with specific facts that can help them develop new strategies to enhance their businesses," said NAMA director of coffee and water service Roger Stewart.


Topic: Coffee Service News

Articles:
  • Paramount Introduces 2 Joe Coffee Varieties In Single-Serve Format
  • Kraft Readies Gevalia Pumpkin Spice Espresso Discs For Tassimo Pro
  • J.M. Smucker’s CafĂ© Bustelo Are Now Available In K-Cups
  • Urnex Brands Launches CleanCup For Keurig Brewers
  • Canada's Second Cup Coffee Joins RealCup Single-Serve Capsules

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570