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Issue Date: Vol. 53, No. 10, October 2013, Posted On: 9/19/2013

First Keurig Retail Store Set To Open In Massachusetts Mall

Emily Jed
TAGS: Keurig, Green Mountain Coffee Roasters, vending, office coffee service, K-Cup, Keurig Store, single-cup coffee

BURLINGTON, MA -- Green Mountain Coffee Roasters Inc. will open its first Keurig Store in November. It will be located 14 miles north of Boston here at the Burlington Mall, which is only a mile from Keurig's research and development centers.

The store will showcase Green Mountain's latest Keurig brewer and beverage innovations and serve as a learning lab to test consumers' responses to new systems and beverage offerings. Keurig Store shoppers will be able to interact with Keurig K-Cup, Vue and Rivo systems to determine the brewer models and drinks that best match their needs.

The store will also feature a "Pick-a-Pack" wall where shoppers can mix and match Keurig K-Cup or Vue packs in three-, six- or 12-ct. boxes without having to commit to a full box of a particular flavor. An interactive tool will make beverage recommendations from the nearly 200 varieties of Keurig coffees, teas, hot cocoas, specialty and brew-over-ice beverages, encouraging shoppers to explore new brands, categories and styles.

On-site demonstrations, special promotions and a first look at new product offerings will also be a draw at the new store.

"The Keurig Store is just one example of our commitment to making Keurig products as accessible as possible and building lasting direct engagement with consumers," said Mark Wood, Green Mountain's senior vice-president for its U.S. commercial business.

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