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AMI Entertainment Adds Exclusive Power-Ups Feature To Megatouch Live

Source: AMI Entertainment Network | Released Nov. 30, 2012
Power-Ups Replace Upgrades as New Gameplay Enhancement

BRISTOL, PA, November 30, 2012 -- AMI Entertainment's Megatouch Games Division is introducing Power-Ups as a key player feature for Megatouch Live, the industry's most innovative multi-touch software platform. Power-Ups add excitement to games and are exclusive to the Megatouch Live system.

All Megatouch Live games are enhanced with 3 unique Power-Ups specifically designed for each game, helping players earn higher scores and complete difficult in-game challenges. This feature offers amped-up game elements like bigger weaponry, extra wild cards, extra lives, and second chances to every HD Megatouch Live title.

"We did extensive earnings analysis on all Megatouch Live systems currently on location," stated Brennan McTernan, President of Megatouch Games & VP of Software Development. "From this study we learned that when players utilized what were then called Upgrades, operator earnings increase by 51%. Once we knew what these game enhancements were adding to operator revenue, we tweaked the software to make them more visible and easier to use and rebranded them with the hard-hitting Power-Ups moniker to capitalize on their earnings potential."

Power-Ups are strategically placed directly in front of players at the start of each game so they can't be missed. While Power-Ups are being displayed to the player, the game is actually loading in the background which allows for a better player experience with less wait time. To use these gameplay advantages, players can purchase Power-Ups with credits or tokens, making the purchase more accessible as well as increasing operator earnings. Also, players don't need to be logged in to their player account to make the purchase, making the transaction easier and more obtainable.

Power-Ups add a dynamic to the game that no other feature does, taking gameplay to the next level. These enhancements are occasionally offered for free, getting players hooked and enabling them to experience the different advantages each one offers.

"Players are always experimenting with new ways to achieve their highest score. Only 1 Power-Up per play can be chosen so players want to see which one works best for them, adding to operator revenue," says Bill Layne, director of products and marketing for the Megatouch Games Division. "Power-Ups also make games more fun and once discovered, players will always want to use them."

Megatouch Live, which boasts automatic downloadable game updates and a host of operator features, is optimized to run faster than ever before and includes Megatouch classic titles like TriTowers, Lucky 11's, and Photo Hunt as well as newer hits like Luxor 3 and Little Shop Road Trip in advanced 3D and HD graphics. Megatouch Live also offers Battle Arena games, where players compete shoulder-to-shoulder on the same screen, at the same time. Since its debut last year, over 60 games have been added to the system.

For all the latest news on the ML-1 and Megatouch Live, please visit www.amientertainment.com.

About AMI Entertainment Network
From touchscreen games and jukeboxes to streaming news and video programming, AMI Entertainment Network provides content-rich entertainment solutions to over 125,000 barrooms and restaurants around the globe. Expanding its digital portfolio to touchscreen PCs and mobile devices, AMI is at the forefront of touchscreen entertainment for any venue or platform.

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