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Enhanced 2013 Sweets & Snacks Expo App Promises To Enhance Show Experience

Source: National Confectioners Association | Released March 11, 2013
Washington, D.C. -- The National Confectioners Association launched its 2013 Sweets & Snacks Expo Mobile App, providing show attendees with a more convenient and comprehensive way to navigate the three day event and the ability to receive and use industry information before, during and after the show.

The 2013 Sweets & Snacks Expo Mobile App boasts the following features:

» Map-your-route floor plans & interactive exhibitor/product searches.
» Exhibitor brochures and product information available for easy download.
» Complete listing of show schedule & events.
» Real-time show alerts.
» Connect seamlessly with colleagues through the "friends" and profile features.
» Social media interaction with a live feed of tweets including #SSE13.
» New for 2013 - Sponsor ring tones and wallpapers.

"We have gotten great feedback about our Expo app in years past, both from exhibitors and customer attendees and we are excited to build on this enthusiasm by bringing our attendees an even more relevant and all-encompassing experience," says Larry Graham, president of NCA. "The app remains active for a year after the show which allows users to engage one another, follow product launches, receive updates and view interactive content relevant to the confectionery and snack industry."

The app will enable attendees to plan their day by selecting keynote sessions and events on their personalized calendars. It also provides trade-show contacts and exhibitor descriptions, profiles of meeting activities, and a place for users to take notes.

The app is available for download from the event website (www.sweetsandsnacks.com), by pointing your mobile browser to http://m.core-apps.com/SSE13, and from on-phone application stores as a native application for Apple and Android device users. It is also available as a hybrid web-based application for BlackBerry and a web-based version for all other smartphone users.

The app's gold sponsor is The Hershey Co.. Additional sponsorships are available.

Scan this QR code to begin download for app:


About The National Confectioners Association
Founded in 1884 in Chicago by representatives of 69 confectionery manufacturing firms, the National Confectioners Association (NCA) is one of the oldest, most respected trade associations in the world. NCA is the major association representing the entire confection industry, offering education and leadership in manufacturing, technical research, public relations, retailing practices, government relations, and statistical analyses. As NCA grows, the association continues to provide those services that enable members to meet the wide range of ever-changing business challenges in the years ahead and improve the climate for the healthy growth of confectionery sales. The National Confectioners Association fosters industry growth by advancing and promoting the interests of the confectionery industry and its consumers.

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