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Issue Date: Vol. 53, No. 8, August 2013, Posted On: 7/30/2013

UK Distributorship AMG Leisure Tours LAI Games Factory In Jakarta

Nick Montano
TAGS: LAI Jakarta factory, LAI Games, amusement machine manufacturer, AMG Leisure Mark Sowray, Alex Auckland, amusement game R&D, Balloon Buster, Timezone, Steve Bryant, Marshall Ashdown

JAKARTA, Indonesia -- The LAI Games factory here recently hosted a visit by the exclusive distributor for LAI in the UK. AMG Leisure is one of the world's foremost LAI distributors, and co-directors Mark Sowray and Alex Auckland took part in the tour.

The manufacturer reports that this was the distributorship's first visit to the LAI factory, and the AMG Leisure delegation was treated to a preview of the new games in development and scheduled to be introduced at IAAPA Attractions Expo in November. Also on the itinerary was a first-hand look at the work that goes into game development and production. The LAI factory increased its output capacity a little more than a year ago. | SEE STORY

"We're really impressed by the scale and quality of LAI's manufacturing facility," said Sowray. "It is a huge operation; great care is taken at every step in the process, and it was very interesting to see just how much work the factory does in-house."

"It was fascinating seeing the whole new game process through R&D, meeting the development team and being given a sneak-peek at the new games for IAAPA," Auckland added.

The visit afforded AMG's leadership the chance to take a close-up look at their next shipment of Balloon Busters in the production area. The hit prize merchandiser is currently the distributorship's top-selling game in the UK.

The AMG executives also visited a local Timezone location to view one of LAI's prototype games on test. Timezone is the chain of over 200 family entertainment centers owned by the LAI Group, the parent company of LAI Games, and often serves as a testing ground for new LAI titles.

LAI's international sales manager Steve Bryant said, "It was fantastic to have a distributor of AMG's caliber take the time to visit our factory. It adds value to our relationship when they can see how our games are produced, and provides a great opportunity to get their invaluable feedback and ideas for improvements."

LAI, AMG, Factory Visit
photo | WHERE IT’S AT: LAI experts conduct a guided tour of the company's game manufacturing plant in Indonesia’s capital. From left are LAI’s Susanto; AMG Leisure’s Mark Sowray and Alex Auckland; and Steve Bryant, Marshall Ashdown and Zai Hefri of LAI.

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