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Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/3/2012

Alpha-Omega's Updated Website Goes Live With New Capabilities

Tim Sanford
TAGS: Alpha-Omega Amusements and Sales, Your Perceptions, IAAPA, IALEI, Alpha Omega Amusements website, Tracy Sarris, Frank Seninsky, Jerry Merola, Amusement Entertainment Management, amily entertainment business

EAST BRUNSWICK, NJ -- Alpha-Omega Amusements and Sales reports that its redesigned website is up and running. It's online at alphaomegasales.com.

The new site was designed by Your Perceptions (Boulder, CO), which has been managing "The State of the Industry Reports" for IAAPA (and before that, IALEI) for 17 years. The redesigned website features a clean look, streamlined navigation and a more uniform menu structure. The design process focused on performance, from navigation and content management systems to search engine optimization.

The website has new features enabling visitors to access industry-related articles, game operating manuals, photos and descriptions of award-winning entertainment centers, plus client testimonials. An industry calendar and media page also are available, as is a "Today's Deals" page that spotlights warehouse specials and inventory closeouts.

Alpha-Omega's chief marketing officer and website editor Tracy Sarris explained that the site enables Alpha-Omega to more easily connect with archived and new content, through its resource library and clients pages, that would interest those who are looking to break into the family entertainment business or expand their current entertainment centers.

Sarris added that the updated website provides access to a library of industry-related and how-to articles written by entertainment center experts Frank Seninsky and Jerry Merola, respectively chief executive and chief financial officer of Alpha-Omega and managing partners of Amusement Entertainment Management.

The site will continue its evolution by expanding the current sections, she reported. Plans call for adding new content including manufacturer warranties, permitting users to access general warranty information from game and equipment suppliers, and equipment and service supplier links. "Alpha-Omega and AEM work with some of the best entertainment center equipment and service suppliers in the industry," Sarris noted. "We will be adding a page with their contact and product information for easy retrieval and access."

The ongoing enhancement also will include expanding the resource library by continuing to add articles from the company's archives.

Alpha-Omega Sales is a certified distributor for most amusement game manufacturers, and offers both new and fully reconditioned equipment including redemption, merchandising, video, pinball and novelty games. The company also offers consulting and design services, financing solutions, sales agreements and guaranteed buyback programs.

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