LAKEWOOD, NJ -- New from BMI Merchandise (Bonita Marie) is a line of prize merchandise designed for fans of A&E Network's "Duck Dynasty," a reality television series chronicling the founders of Duck Commander Co., the Robertson family of West Monroe, LA. According to BMI, the reality program is "the hottest thing on television."
The new line includes such useful and attractive items as Duck Commander LED flashlights and lanterns, cups, "koozies" (insulating sleeves for beer containers) and much more.
"For entertainment venues to remain relevant, they need to occasionally 'jump the retail shark' when it comes to their redemption/direct pay merchandise," said BMI sales and marketing vice-president Dave Schwartz. Locations that offer items on the cutting-edge of retail distribution -- based on rapidly emerging brands like Duck Dynasty "can really accelerate their game revenue," Schwartz emphasized.
He added that Duck Dynasty reaches an older audience, primarily males in the 18-to-35 age cohort. This is another example of BMI's merchandise design strategy of appealing to a wider age range than typical amusement industry suppliers. Venues that merchandise a portfolio of branded and unique prizes for adults and kids "as if in a retail environment" improve their chances for remaining popular with today's fickle entertainment consumers, the BMI vice-president concluded.
BMI is a leading supplier of merchandise for redemption centers, direct-pay, tickets-to-prizes and Prize Hub operators. (Prize Hub is BMI's modular self-contained prize-delivery system.)