SCOTTSDALE, AZ -- Brand Vending Products has expanded the borders of its Sqwishland concept with the introduction of three bulk toy lines tied into the online virtual world.
A fashion accessory mix features rings, bracelets and anklets that enable the wearers to display their favorite Sqwishland characters for a new look in classic charms. The ring will support one Sqwishlander; the bracelet, as many as seven.
Also new is a Do-It-Yourself Avatar assortment of 30 unpainted Sqwishland denizens; customers can use markers to personalize them in whatever ways they wish. "Kids love to customize things, and with our new line, they can determine the color of the hair, skin and clothes of our Sqwishland characters," said Brand's Craig Goodman. They're designed for 2" capsule vending.
Casting light on hitherto uncharted regions of Sqwishland is the Giant Swamp mix, initially containing 10 appropriate creatures. These include a snake, a frog, a duckbilled platypus, a turtle, and several other mammals, reptiles, amphibians and fish.
Sqwishland characters are sold in capsules that also include codes that unlock various Sqwishland attractions. Young subscribers can use these to enhance their visits to the virtual world, which offers a variety of games and other activities.
Brand is online at brandvendingproducts.com. The site also links to Sqwishland, which otherwise can be entered at sqwishland.com. For bulk sales information, call (800) 967-3048.