NEWMARKET, ON, Canada -- Beaver Machine Corp. will mark its 50th year in business with a new look. A new Beaver logo and corporate identity campaign will be unveiled at the IAAPA Attractions Expo in Orlando, FL.
Founded in 1963 as Machine-O-Matic, Beaver manufactures bulk venders, coin mechanisms and equipment stands.
The makeover, largely cosmetic at this point, was designed to highlight and reinforce the vending machine manufacturer's commitment to quality and innovation that has been integral to the Beaver brand for half a century.
"As we approached our 50th year in the business, we decided to take another look at our overall image," said Beaver's Heidi Schwarzli. "The old logo was no longer relevant to what we stand for and who we are, so we updated to fit the times."
Schwarzli added that the new design package, which includes a redesigned website scheduled to go live in January, better fits vending product releases planned for the next two years.