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Issue Date: Vol. 51, No. 3, March 2011, Posted On: 2/26/2011

Dunkin' Donuts Inks Keurig K-Cup Deal

Emily Jed
Dunkin' Donuts pods, Dunkin' Donuts K-Cups, Keurig, Green Mountain Coffee Roasters, Dunkin' Donuts, single-cup coffee pods, coffee pod brewing, coffee service, office coffee service, OCS, vending

CANTON, MA -- Dunkin' Brands Inc. has signed a deal with Green Mountain Coffee Roasters to sell K-Cup portion packs of Dunkin' Donuts coffee at its stores starting this summer.

The 14-ct. boxes of Dunkin' K-Cups, for use in Green Mountain's Keurig brewing system, will initially be available exclusively at participating Dunkin' Donuts coffee shops in the U.S. and Canada.

The chain will offer the product in five Dunkin' Donuts flavors: original blend, decaf, French vanilla, hazelnut and dark.

Canton, MA-based Dunkin' Brands Inc., which is owned by a group of private-equity companies, currently distributes its packaged coffee in grocery stores through J.M. Smucker Co. Green Mountain is also rolling out Folgers and Millstone K-Cups through a deal with Smucker.

Dunkin' officials said the partnership with Waterbury, VT-based Green Mountain will allow it to reach additional consumers through "the fastest growing single-serve coffee brewing system."

News of the agreement comes on the heels of speculation that Starbucks may be considering a partnership with Green Mountain in its quest to penetrate the single-cup market. Green Mountain chief executive Larry Blanford declined to comment on whether Green Mountain's deal with Dunkin' Donuts precludes a potential deal with Starbucks.

In November, select Dunkin' Donuts stores began testing the sale of single-cup pods of the retail chain's popular coffee that can be brewed at home in a variety of machines. | SEE STORY

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