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Issue Date: Vol. 51, No. 8, August 2011, Posted On: 8/2/2011

Sega Reports Mixed Quarterly Results For Amusements Division

Marcus Webb
Sega Sammy, Sega financials, Sega, Sega Amusements, video game industry, arcade industry, coin-operated amusements, amusement business, pachinko, Gameworks, Japanese arcades

TOKYO -- Sega Sammy said its overall net sales fell 28.5% to $839 million during its latest fiscal quarter, triggering a net loss of $28 million for the period ended June 30.

Amusements saw mixed results. Japanese arcade revenues doubled their revenues while global coin-op amusement machine sales fell.

Sega said its global amusement machine sales decreased 21.5% to $104.9 million during the quarter. Sega termed this performance "solid" given the current economy.

Sega's arcade operations in Japan, which now comprises 248 stores, saw domestic revenues double for the quarter, increasing 102.5%, compared with the same quarter in the prior year. The rise was due to Japanese players seeking "more accessible entertainment," officials said.

Sega opened three new arcades during the quarter. Several of its Japanese arcades were closed temporarily after the March earthquakes. By July 28, however, all but three had reopened.

Sega noted that it divested itself of its seven Gameworks locations in the U.S. during the quarter. | SEE STORY

Sammy's pachinko and pachi-slot divisions experienced downturns for the quarter. Sales for the toy and consumer videogame divisions worldwide were also down.

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