CHICAGO – The Amusement and Music Operators Association is once again spearheading a specialized coin-op fundraising effort to assist the St. Baldrick's Foundation, a volunteer-driven charity committed to funding research to find cures for childhood cancers.
The jukebox campaign asks music operators to devote 1¢ of each paid play on their digital jukeboxes to be directed to St. Baldrick's. Any jukebox on the AMI Entertainment or Ecast networks can play a part. And Incredible Technologies is joining the coin-op crusade this year; it will enable the voluntary penny pledges on Golden Tee golf and Silver Strike bowling videogames on its network.
Contributions will be run from March 17 through March 23. Operators can sign up now. Go here
The program was conceived by the AMOA Jukebox Promotion Committee, which kicked off the fundraising effort last year in conjunction with the industry's three digital music providers, AMI Entertainment Network Inc., Ecast Inc. and TouchTunes Interactive Networks.
Instead of running the weeklong pledge program this year, TouchTunes announced that it will be donating $10,000 to the St. Baldrick's Foundation. It will present the donation to AMOA officials during the Amusement Expo, set for March 14-16 in Las Vegas.
"It is an honor for the TouchTunes family to help support AMOA's St. Baldrick's Foundation Charity Program. St. Baldrick's work to find a cure for childhood cancers is a cause close to our hearts and that of our industry," said TouchTunes senior vice-president of sales Phil Cohn. "We at TouchTunes are thrilled to be able to continue our support of St. Baldrick's worthy mission."
In the United States, according to the foundation, cancer kills more children than any other disease. Worldwide, 160,000 children are diagnosed with cancer annually.
"The AMOA is proud of its long-time partnership with TouchTunes and greatly appreciates its generous support of the St. Baldrick's Foundation initiative," said AMOA president Donovan Fremin. "This is a special collaborative effort and TouchTunes' contribution demonstrates its commitment to our membership, the industry and this worthwhile cause."
A nonprofit public charity headquartered, in Monrovia, CA, St. Baldrick's Foundation is known for its head-shaving events in solidarity with kids who usually lose their hair during cancer treatments. The St. Baldrick's idea was devised in 1999 by three Irish-American reinsurance executives from New York City who turned a St. Patrick's Day party into a benefit for pediatric oncology research by shaving their heads. In 2010, St. Baldrick's raised about $22.2 million, mostly through events that shaved the heads of more than 38,000 participants, male and female.