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Issue Date: Vol. 48, No. 5, May 2008, Posted On: 5/12/2008

AMAF Sets 2008 Confab For Ft. Lauderdale: June 20-22

Tim Sanford

FT. LAUDERDALE — The Automatic Merchandising Association of Florida has scheduled its 2008 annual convention for the Riverside Hotel here June 20-22. AMAF is a state council of the National Automatic Merchandising Association.

An AMAF Board of Governors meeting will be held from 3:30 PM to 5:30 PM on Friday, June 20. Registration will open immediately thereafter; a welcome reception cocktail party is set for 6:00 PM.

On Saturday, June 21, formal programming begins at 8:00 AM with the association’s annual business meeting and legislative report. At 8:30 AM, NAMA southern director and counsel Danielle Del Carlo will deliver an update on the association’s goings-on.

At 9:00 AM, Scott Allen of Starbucks Corp. will address the current state of coffee, relating the present coffee market to the vending and OCS industry and exploring the opportunities coffee offers as an incremental revenue source.

Mike Lawlor of USA Technologies will present an overview of cashless vending at 10:15 AM. He will explain that offering consumers the option of using their debit and credit cards to make vending purchases not only increases sales volume, but provides the potential to bolster the bottom line in other ways as well.

Brian Fischer of Cantaloupe Systems is set to speak on the benefits of remote machine monitoring at 10:50 AM, demonstrating that telemetry gives operators the power to make every route visit a profitable one, while enhancing machine reliability, streamlining warehouse operations, improving customer relations and providing new merchandising opportunities.

The annual AMAF luncheon will be held from 11:25 AM to 12:25 PM. It will be followed at 12:30 PM by an update on NAMA’s increasingly popular Balanced for Life program, presented by Jackie Clark of Clark Communications (Gaithersburg, MD). Clark, who is coordinator of the program, will describe its value in dealing with the growing volume of requests for “healthier” vending products.

Improving the marketplace’s perception of vending will be approached from another angle by Fred Southward, Southward & Associates (Chicago), who will speak at 1:45 PM on branding and its use in strategic positioning.

A festive Saturday evening is planned at the Hard Rock Casino’s Improv & Dinner Theater in Hollywood, FL. Sunday morning is open for relaxation, and checkout time is 11:00 AM. Details may be had from NAMA’s southern office by emailing ddelcarlo@vending.org.

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