Jukin' It Up To Conquer Kids' Cancer: One Penny at a Time!
CHICAGO -- The Amusement and Music Operators Association is spearheading a special fundraiser to support the St. Baldrick's Foundation, a volunteer-driven charity committed to funding research to find cures for childhood cancers.
The jukebox campaign -- called "Jukin' It Up To Conquer Kids' Cancer: One Penny at a Time!" -- will involve music operators to voluntarily allow 1¢ of each paid play on their digital jukeboxes to be directed to St. Baldrick's.
The program was conceived by the AMOA Jukebox Promotion Committee, which enlisted the help of the industry's three digital music providers, AMI Entertainment Network, Ecast Inc. and TouchTunes Interactive Networks. "We are delighted to support this terrific organization," said AMOA president Gary Brewer, "and grateful to AMI, Ecast and TouchTunes for their help in making this come together."
Leading up to and during the 2011 Amusement Expo, any operator customer of the three content providers can choose to participate in the seven-day program, which will run from March 13 to 19. The association and music providers will have pledge forms at their booths during the expo, which runs from March 1 to 3 in Las Vegas. In the meantime, more information is available from AMOA at (800) 937-2662.
TouchTunes senior vice-president of sales Dan McCallister commended AMOA for its choosing to support a worthy charity like St. Baldrick's and urged TouchTunes vendors to rally behind the campaign. AMI senior vice-president of sales John Margold called the charity admirable and praised AMOA's creative fundraising approach. Ecast vice-president of network operations Scott Walker said he expects full participation from the company's channel partners.
"Operators -- AMOA members and nonmembers alike -- will soon be contacted to enlist their support of this unique, first-ever fundraising campaign to support the St. Baldrick's Foundation," said AMOA executive vice-president Jack Kelleher.
In the United States, according to the foundation, cancer kills more children than any other disease. Worldwide, 160,000 children are diagnosed with cancer annually.
A nonprofit public charity headquartered, in Monrovia, CA, St. Baldrick's Foundation is known for its head-shaving events in solidarity with kids who usually lose their hair during cancer treatments. The St. Baldrick's idea was devised in 1999 by three Irish-American reinsurance executives from New York City who turned a St. Patrick's Day party into a benefit for pediatric oncology research by shaving their heads. In 2010, St. Baldrick's raised about $22.2 million, mostly through events that shaved the heads of more than 38,000 participants, male and female.