CARLSTADT, NJ -- Betson Enterprises continues to strengthen the educational program at its upcoming Northeast Coffee Service and Vending Expo, which is slated for the Meadowlands Crowne Plaza Hotel in nearby Secaucus, NJ, on Wednesday, Aug. 31.
The latest expert presenter to join the Betson faculty is Dennis Roberts, national sales manager of Vertex Water Products. He will lead a seminar entitled "Greater Profits with Point-of-Use Water Filtration," which will attempt to explain how to build sales by adding pure water to the menu. The program will explore topics that include return on investment projections, upselling added features and advances in technology.
Also presenting is Everpure's Jim Neslon, who will host "New Scale Prevention Technologies." Other seminar presenters include U-Select-It and branding expert Jack K. Leigh III. See stories at VT's Meetings & Events section.
Details on attending the 2011 Northeast Coffee Service and Vending Expo may be found online at nysava.org/ne_2011.
Manufacturers and suppliers wishing to exhibit at the show should act promptly, the company emphasized. Exhibiting information may be had by calling Betson's Erica Tarabocchia at (201) 438-1300, x3417.