NEW YORK CITY -- TouchTunes Interactive Networks has named Patricia Shores chief marketing officer. Based in New York City, Shores will spearhead product marketing and consumer engagement for the interactive media company, which administers the nation's largest jukebox network. She succeeds Christian McMahan, who held the CMO post for about a year and a half, and will report to TouchTunes chief operating officer Steve Brecher.
Shores comes to the digital jukebox industry from American Express, where she was vice-president of global brand strategy. At the financial services giant, she oversaw a mobile, social media and PR initiative to bring younger, tech savvy consumers into the Amex franchise. Before her executive level role at Amex, Shores spent five years focused on small business at American Express OPEN. And prior to Amex, she worked at Tellme, Rosetta and Deloitte Consulting.
"Patricia's consumer and digital marketing expertise will make her a key player as our company continues its growth journey," Brecher said. "As consumers continue to become more aware of and engaged with the TouchTunes network, Patricia will help create and manage impactful communications programs between our brand and our key audiences."
TouchTunes programs content for more than 52,000 jukebox and television screens in North America and says its interactive platforms attract millions of transactions every day. The company operates two networks: one serves digital jukeboxes and the other TouchTunesTV screens.
"I am thrilled to be joining the team at TouchTunes, where I can bring my passion for connecting consumers through music and technology," Shores said.