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Issue Date: Vol. 50, No. 10, October 2010, Posted On: 9/30/2010

Glow Machine-BVL Liaison Brings Bowling Fun To Service Personnel

Tim Sanford
bulk vending, vending, vending machine, Bowlers to Veterans Link, BVL, Glow Machine, Big Bear Import Brokers LLC, Aaron Pelto, glowstick jewelry, light-up novelties and toys, redemption machine


SCOTTSDALE, AZ -- Glow Machine and its parent company, Big Bear Import Brokers LLC, teamed up last year with the Bowlers to Veterans Link (Fairfax, VA) to widen recreational opportunities for U.S. military personnel. Since August 2009, Glow Machine has been donating $50 to BVL for every Web Glow Machine sold to the bowling industry.

The company's Web Glow Machine is a novel bulk vender that dispenses glowstick jewelry and other light-up novelties and toys; a redemption certificate is included with each item. Patrons log onto the company's website, webglowmachine.com, to redeem these certificates for attractive prizes.

As the bowling industry has evolved into a broad-spectrum provider of family entertainment, Glow Machine has developed cordial relationships with bowling operators. Through these liaisons, it learned about BVL and determined to support its worthwhile activities.

PHOTO: Troops deploy a portable bowling lane system on flat terrain in a remote part of the world. The "carpet" lane, pins, balls and score sheets are supplied by the Bowlers to Veterans Link, which dates back to World War II.

Founded in 1942 as the Bowlers' Victory Legion by the members of the American Bowling Congress and the women's International Bowling Congress, BVL purchased recreational equipment and supplies for veterans recovering from injuries overseas and in stateside medical facilities. At the end of the Second World War, BVL redirected its charitable efforts to support for the rehabilitation of hospitalized veterans.

Active-duty personnel are not overlooked. Among BVL's most popular programs is a portable lane campaign. Under this program, BVL ships lightweight, portable "carpet bowling lane" kits, complete with rubberized bowling balls, 10 pins and score sheets. Glow Machine explained that these kits give the troops an opportunity for some "back home" fun, recreation and competition during quiet periods.

"BVL is the only national sports organization specifically devoted to veterans," Glow Machine reported. "Of the $35 million in contributions it has raised over the years, 88% of that money has gone directly to fund its programs and services."

Aaron Pelto, managing broker of Big Bear/Glow Machine, noted that the bowling industry has been instrumental in the success of the company and consumer recognition of its products. "We are deeply committed to them," he said. "We are also deeply committed to supporting our troops who have fought and made such great sacrifices to preserve our freedom. We could think of no better way to show our sincere appreciation to both than by partnering with and supporting the efforts of BVL."

For that reason, the company encourages all of its customers, in all industry segments, to consider supporting BVL. "It is an extremely worthy organization which works tirelessly to enhance the lives of those who have selflessly given so much of themselves for each of us and our country," Pelto summed up.

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