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Issue Date: Vol. 50, No. 5, May 2010, Posted On: 4/16/2010

Snickers Celebrates 80th Anniversary

Emily Jed
snickers, Mars, Mars Snack Foods, vending machine, vending machine business, candy vending machine, vending supplies, vending products

Snickers HACKETTSTOWN, NJ -- Mars is celebrating the 80th anniversary of its Snickers Bar, which currently ranks as the No. 1 selling candy bar in the U.S. and is a consistent top-seller in vending.

Snickers, named after a favorite horse of the Mars family, cost 5¢ when it was first introduced in 1930. Combining peanut butter nougat topped with caramel and roasted peanuts, covered with milk chocolate, Snickers came in a two-piece pack from 1933 to 1935 and was called Double Snickers. In 1936, the candy returned to a single bar format.

In 1979, fun-size Snickers Bars hit candy shelves nationwide. King-size bars were introduced in 1983 for out-of-home consumption. Bite-size Snickers made their nationwide debut in 1990.

The Snickers Munch Bar, a peanut-brittle bar, was introduced in 1970 and was later renamed Munch. The brand launched its first ice cream product, the Snickers ice cream cone, in July 1994, which was followed by the 1996 launch of the Snickers ice cream bar.

In 2000, the American public had the opportunity to determine the brand's Super Bowl commercial via an online vote.

This year, Snickers teamed up with actress Betty White to kick off the new "You're not you when you're hungry" campaign during the Super Bowl, which USA Today hailed as best commercial during the big game.

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