QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 50, No. 5, May 2010, Posted On: 4/16/2010


Snickers Celebrates 80th Anniversary


Emily Jed
Emily@vendingtimes.net
snickers, Mars, Mars Snack Foods, vending machine, vending machine business, candy vending machine, vending supplies, vending products

Snickers HACKETTSTOWN, NJ -- Mars is celebrating the 80th anniversary of its Snickers Bar, which currently ranks as the No. 1 selling candy bar in the U.S. and is a consistent top-seller in vending.

Snickers, named after a favorite horse of the Mars family, cost 5ยข when it was first introduced in 1930. Combining peanut butter nougat topped with caramel and roasted peanuts, covered with milk chocolate, Snickers came in a two-piece pack from 1933 to 1935 and was called Double Snickers. In 1936, the candy returned to a single bar format.

In 1979, fun-size Snickers Bars hit candy shelves nationwide. King-size bars were introduced in 1983 for out-of-home consumption. Bite-size Snickers made their nationwide debut in 1990.

The Snickers Munch Bar, a peanut-brittle bar, was introduced in 1970 and was later renamed Munch. The brand launched its first ice cream product, the Snickers ice cream cone, in July 1994, which was followed by the 1996 launch of the Snickers ice cream bar.

In 2000, the American public had the opportunity to determine the brand's Super Bowl commercial via an online vote.

This year, Snickers teamed up with actress Betty White to kick off the new "You're not you when you're hungry" campaign during the Super Bowl, which USA Today hailed as best commercial during the big game.


Topic: Vending Features

Articles:
  • PayRange's Patel Discusses Latest Features For Its Vending Machine Payment System
  • Vagabond Vending Lands $3 Million In Series A Funding
  • PepsiCo Brings Back Original Diet Pepsi Formulation
  • Visa To Block U.S. Fraud Chargebacks Under $25, Reducing Liability For Vending Operators
  • NCVA Plans Business And Fun For July 22-23 Weekend Meeting At Jefferson Landing Resort

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570