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Issue Date: Vol. 51, No. 6, June 2011, Posted On: 5/26/2011


Green Mountain Joins Nasdaq-100 Index


Emily Jed
Emily@vendingtimes.net
office coffee service, OCS, Green Mountain Coffee Roasters, Keurig, K-Cup, Dunkin Brands, Starbucks, Van Houtte, Lavazza, coffee business, coffee market, Nasdaq-100 Index, vending machine, vending machine business, coffee brewer maker, specialty coffee

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. will be added to the Nasdaq-100 Index, effective at the start of trading on Friday, May 27. The Nasdaq-100 Index is made up of the 100 largest nonfinancial stocks on the Nasdaq market. Green Mountain has a market capitalization of approximately $10.1 billion.

The specialty coffee roaster and maker of Keurig single-cup brewing systems, which began in 1981 as a small Vermont café, has enjoyed rapid growth in recent years. Much of its momentum has been driven by the Keurig business, which the company acquired in 2006.

In March, Green Mountain and Starbucks struck a deal, making Starbucks coffee and Tazo tea available in Keurig K-Cups. The Vermont roaster also signed a deal with Dunkin Brands, allowing the coffee chain to sell K-Cup portion packs of Dunkin' Donuts coffee at its stores starting this summer.

Green Mountain has also bolstered its position in the single-cup arena in recent years by acquiring Diedrich Coffee Inc., Tully's Coffee and Timothy's Coffees of the World. All three specialty coffee roasters were licensed to produce their coffee in Keurig K-Cups and their brands remain key offerings in the portion pack lineup.

The Vermont coffee giant's string of acquisitions continued with its purchase last September of Canadian coffee roaster Van Houtte for $905 million. A month earlier, Italian coffee company Lavazza agreed to buy a 7% stake in Green Mountain for $250 million to expand in the U.S. The companies plan to jointly develop single-serve espresso machines and capsules.


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