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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 8/22/2011

USAT Analysis Suggests Cashless Vending Consumers Spend More Per Transaction

Emily Jed
vending, vending machine, vending machine business, cashless vending, USA Technologies, vending machine sales analysis, automated retailing, ePort cashless payment system

MALVERN, PA -- USA Technologies Inc. said consumers spend one-third more on average when making a cashless purchase based on a July sales analysis of 10,000 vending machines fitted with its ePort cashless payment system.

The study, encompassing more than nine million cash and cashless transactions, found that consumers spent 33% more, or 37¢ more per transaction, when they used a credit or debit card compared with cash, increasing the average transaction from $1.13 to $1.50.

Cashless usage was approximately 26% of total sales on machines equipped with an ePort -- up 73% from 15% usage in a similar study conducted three years ago.

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