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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 7/11/2013

Ladies Flat Shoe Kiosk Steps Out At Atlanta Airport

Emily Jed
TAGS: Flat Out of Heels vending machine, Flat Out of Heels LLC, ladies' flats self-service kiosk, Hartsfield-Jackson Atlanta International Airport vending machines, Dawn Dixon, cashless vending, USA Technologies, ePort cashless payment

MIAMI BEACH, FL -- Flat Out of Heels LLC's first self-service kiosk that makes ladies' flats readily available for tired feet is making its premiere at the Hartsfield-Jackson Atlanta International Airport and plans to roll them out in renowned nightclubs in Miami Beach.

The customized kiosk was created for Flat Out of Heels owner Dawn Dixon by Eson Design Partnership and incorporates USA Technologies' ePort cashless payment and remote machine management technology.

Flat Out of Heels vending machine

PHOTO: Flat Out of Heels chief executive Dawn Dixon strikes a pose in front of rollable shoe kiosk at Hartsfield-Jackson Atlanta International Airport.

Flat Out of Heels's soft-sole, "rollable," ballet-style flats can serve as an emergency shoe replacement or for everyday use by everyone from business commuters and late night party goers to travelers and students.

The company has sold its shoes online and in retail locations for the past two years and identified an opportunity in providing its shoes to ladies where they need them most through self-service kiosks in high-traffic retail locations.

The front of the machine is equipped with a 17" high-definition monitor that displays commercials for the shoes and third-party advertising. Its side panels can be customized for advertising and branding campaigns.

Flat Out of Heels anticipates introducing 100 machines over the next two years, beginning with upcoming plans for placements at the LIV Nightclub at the Fontainebleau Resort, Cameo Nightclub and Mansion Nightclub, all located in Miami Beach, FL.

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