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Issue Date: Vol. 51, No. 1, January 2011, Posted On: 12/30/2010

Frito-Lay Ramps Up All-Natural Product Portfolio

Emily Jed
Pepsico, Frito-Lay, Frito-Lay North America, all-natural snacks, vending, vending machine, vending machine snacks, vending machine foods, Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks, Rold Gold pretzels

PLANO, TX -- PepsiCo's Frito-Lay North America division said that approximately 50% of its product portfolio will be made with all-natural ingredients, including three of its biggest brands.

More than six dozen Frito-Lay products will be all-natural -- including all the flavors of Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks, and Rold Gold pretzels -- by the end of 2011. Many unflavored Frito-Lay snacks are already made with all-natural ingredients, and the new initiative expands that portfolio to include more flavored products.

Several of the reformulated products are available nationwide with more launching throughout 2011. They are easily identifiable by a stamp on the package that calls out the products' all natural ingredients, with no MSG, artificial preservatives or artificial flavors.

To support the transformation, Frito-Lay is launching on Jan. 1 the largest integrated marketing campaign in its history, which places significant focus on connecting with consumers through digital and social media.

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