ATLANTA -- Carvana has created a first-of-its kind vending machine to offer customers a new flexible pick-up option after they purchase a vehicle online. At carvana.com, consumers can shop, finance and buy cars on the Web in less than 15 minutes. They can return their cars within seven days, with no questions asked.
Its novel "car vender," located in Atlanta's West Midtown neighborhood, is described as a digital, interactive experience complete with floor-to-ceiling windows, custom LED lighting and flat screen televisions. Interactive keypads identify customers based on unique buyer credentials provided by Carvana after the purchase has been completed. Vehicles purchased online at Carvana.com are available for test drive and pick up as early as 24 hours after the transaction is complete.
The machine boasts three bays that allow for simultaneous pickups. Company representatives are available on site to answer customers' questions, if needed.
"Our goal from the beginning has been to create an online user experience that's as simple and intuitive as shopping on Amazon or Zappos, but with even greater flexibility and service around the delivery," said Ernie Garcia, founder and president of Carvana. "With our new vending machine concept, we believe we are at the forefront of the future of retail vending, where consumers will shop online and pick up at a vending machine ... We are pushing the envelope in introducing it to an industry with a primary distribution point that has been a four-hour, exhaustive commitment to a dealership."
The company said the vending machine concept is an integral part of its expansion plans and that it has locations planned to launch in 2014.