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Issue Date: Vol. 49, No.5, May 2009, Posted On: 5/10/2009

A&A Expands Licensing Agreements For Pro Sports Brands

by Staff Reporter
bulk vending, flat vending, A&A Global Industries, vendible merchandise, licensed products, sports merchandise, collectibles, NFL, NBA, MLB, vending, vending machine, automatic retailing, coin-op, coin-operated

A&A Global Industries announced that it has inked deals to bring official Major League Baseball and National Basketball Association merchandise to bulk venders. It also obtained a three-year license renewal for National Football League merchandise.

All licenses apply to the U.S. market; the NFL license also applies to Canada and Mexico, while the NBA agreement authorizes product distribution in Canada and Europe.

Having ready access to these powerful licenses will allow the company to bring new sports-themed goods to market year round, officials pointed out.

PHOTO: Taking advantage of recently acquired licenses, A&A unveiled Major League Baseball Pennants. With all 30 teams represented, each two-sided sticker can be wrapped around pens or pencils to show team pride. They are available in 2" capsules. Prismatic MLB stickers have also joined the company's lineup; they come in 300-ct. boxes. The manufacturer suggests a 50¢ vend price for booth sicker lines.

"This really is a winning trifecta for A&A customers," said VP of licensing and marketing Phil Brilliant. The licenses, he noted, span a significant range of U.S. professional sports teams and will find audiences among all demographics. Each represents between $4 billion and $7 billion in annual revenue, according to Hoover's Inc.

Planned products include self-vending miniature MLB baseballs, NBA team wristbands and NFL collector's cups. New stickers and tattoos will be developed, along with many other capsuled selections.

A&A intends to release product in volume as each respective league's season starts: baseball items will roll out from late winter to late summer; NFL items will be introduced late in summer and throughout winter; and NBA goods will take center stage from early fall to spring.

Maryland-based A&A is online at aaglobalind.com.

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