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Issue Date: Vol. 53, No. 5, May 2013, Posted On: 5/6/2013

Coke Debuts 'World's Thinnest' Vending Machine

Emily Jed
TAGS: vending, vending machine, vending machine business, Coca-Cola, Coke, Slender Vender, world's thinnest vending machine, beverage vending

SEARCH TERM ATLANTA -- Coca-Cola Co. has teamed up with ad agency Ogilvy & Mather to market Diet Coke in what the soft drink giant claims to be the "world's thinnest vending machine."

The aptly named "Slender Vender," which appears to be about a foot wide, is designed to fit in the most compact of spaces where other machines can't.

The willowy vender is making its rounds in Paris to distribute slimmed down aluminum bottles of Diet Coke in unexpected places, like between elliptical machines at gyms and between lanes at bowling alleys.

See Coke's video of the Slender Vender in action.

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