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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 8/16/2011

OCS Access Adds SEO To Its Web Development Repertoire

Emily Jed
OCS Access, Richard Smith, office coffee service, vending, vending machine business, coffee business, coffee marketing, OCS websites, SEO marketing, OCS online, online coffee sales, OCS e-commerce, OCS web sites, web development, SEO/SEM development service

DENVILLE, NJ -- OCS Access, a provider of e-commerce solutions for the office coffee service industry, has added search-engine marketing to its service gamut.

Search engine optimization and marketing -- SEO/SEM for short -- has become a vital part of any online businesses. While it's been used most often in a retail capacity, OCS Access founder Richard Smith explained, search-engine marketing is beginning to deliver solid returns on investment for business-to-business sites.

For its SEO program, OCS Access will initially focus on organic search results, as opposed to paid campaigns like pay-per-click advertising.

The SEO/SEM development service, Smith said, is a natural addition to his company's suite of Internet products. For the past decade, OCS Access has worked exclusively with OCS businesses, creating websites, e-commerce software and providing support for these products. It uses a design platform that enables operators to integrate a sophisticated online ordering system for their clients with their own management software, which offers flexibility and tighter control without undertaking extensive website development.

"Addressing the search-engine technology needs of the industry is the next logical step," Smith said. "It allows us to offer clients a more complete solution for their online presence and e-commerce. It's a process that takes time, but it's an investment that provides ongoing payback in the long run."

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