Honest Tea Packaging Gets A Makeover
Now in national distribution, Honest Tea is drawing attention to its PET packages of Honest Tea and Honest Ade with new labels debuting this month. The designs feature white backgrounds that highlight vibrant images of fresh tea leaves and large, cut-open fruit. The tea labels also feature a prominent call-out specifying “Brewed Organic Tea Leaves,” along with a larger logo. Coca-Cola Co. purchased Honest Tea in March. Learn more at honesttea.com.
Dean Foods: TruMoo Chocolate Milk
Dean Foods kicked off the school year with the launch of TruMoo. The better-for-you chocolate milk contains just 40 more calories than plain white milk per serving and is sweetened with 10g. sugar instead of high fructose corn syrup. The flagship TruMoo flavor is chocolate, sold as 1% lowfat milk in retail and fat-free in schools, with 150 and 130 calories per serving, respectively. It is also available in strawberry, vanilla and coffee flavors in 10-, 12-, 14- and 16-fl.oz. bottles and in school and foodservice settings in half-pint containers. See more details at trumoo.com.
Campbell Soup: V8 Energy Drinks
Campbell Soup Co.’s V8 brand is entering the energy drink arena. V8 V-Fusion + Energy drinks, in 8-fl.oz. slim cans, are made with blends of vegetable and fruit juices and green tea. Each 50-calorie portion of the pomegranate-blueberry or peach-mango drink contains 80mg. of caffeine, is an excellent source of B vitamins and has no added sugar. V8 Energy Shots, in 2.5-fl.oz. bottles, combine 100% vegetable and fruit juices with green tea extract, with as much caffeine as an 8-fl.oz. cup of coffee. They also contain antioxidant vitamins A, C & E and certain B vitamins, which support metabolism. Go to campbellsoup.com.