NEW YORK CITY -- The Isis Alliance Program supports merchant technology "ecosystem" partners by providing exclusive tools and resources to assist in capitalizing on mobile commerce opportunities.
Isis, a joint venture, was established by AT&T Mobility, T-Mobile USA and Verizon Wireless to develop and deploy a "mobile wallet" for smartphones. According to chief sales officer Jim Stapleton, the new alliance program will serve as a resource for companies desiring to deploy mobile commerce solutions.
According to its developers, the Isis mobile commerce platform gives merchants the ability to deliver "a richer, more personalized relationship" with their customers. And leading payment terminal manufacturers and software partners are integrating near-field communications (NFC) mobile payment and Isis "SmartTap" capabilities into their POS equipment to ensure merchants can fully maximize the business opportunities created by mobile commerce. Isis reports that this will allow Isis Mobile Wallet users to pay, present loyalty cards and redeem offers in a single transaction -- effectively creating a new platform for merchant marketing campaigns while streamlining the customer experience.
The Isis Mobile Wallet is available nationwide, and accepted in a range of merchant environments such as mass transit, vending machines, fuel pumps, taxis, restaurants, grocery and retail stores. The Isis Alliance Program is designed to support companies representing all aspects of the merchant technology ecosystem, from hardware and software to service and technology providers.
Isis Mobile Commerce Platform is intended to be available to all merchants, banks, payment networks and mobile carriers. Isis functionality is available on some Android mobile phones available through the three wireless service providers who teamed up to create the program.