QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 51, No. 10, October 2011, Posted On: 10/5/2011


Survey Finds Growing Single-Serve Adoption


Emily Jed
Emily@vendingtimes.net
single-cup coffee, single-cup coffee brewer, single-cup coffee study, coffee news, coffee business, office coffee service, vending business, National Coffee Association, NCA study, coffee consumer trends

NEW YORK CITY -- A new report from the National Coffee Association finds that single-cup brewing systems are making inroads with consumers.

Awareness of single-cup brewing systems has increased to 73% in 2011 from 55% in 2007, according to the report. Ownership of the brewers has jumped to 7% of consumers in 2011 from just 1% when the questions was introduced in the 2005 study. Those who have bought a system within the past six months grew to 35% this year from 29% in 2007.

Perceptions of single-cup systems are becoming more favorable, the coffee study suggests. Those who rated the systems as excellent or very good jumped to 45% this year from 26% in 2007. Nearly half (46%) of consumers polled agreed that "I have heard positive comments about this brewer from friends and family," up from 33% in 2007.

NCA's "The Single Serve Format: Changing Perspectives Growing Opportunities" report is part of its National Coffee Drinking Trends series, which was released in April. ยป SEE STORY | The study has been conducted annually by NCA since 1950. It engages a nationally representative sample of 2,826 people 18 and older who complete the survey online.


Topic: Coffee Service News

Articles:
  • Hit-And-Run Takes Life Of Corporate Coffee Systems Employee Donald Mooney
  • Lavazza Launches Specialty Coffee Blends In K-Cups
  • Keurig Green Mountain To Raise Portion-Pack Coffee Prices
  • Coffee Enterprises' Dan Cox Will Keynote NAMA's Coffee, Tea & Water Confab: Nov. 11
  • Massimo Zanetti Group Files For Listing On Milan Stock Exchange

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570