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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 7/1/2010

Coke Expands Freestyle Test Into Dallas

Emily Jed
Coca-Cola, Freestyle, soda fountain, CiCi's Pizza, Wing Stop, interactive vending machine, food service

ATLANTA -- Coca-Cola has extended the test of its Freestyle interactive fountain dispenser to the Dallas area. Wingstop, a chicken wing restaurant chain, will be the first to offer the fountain in three locations this summer. Coke will also install units in 25 additional Dallas-area restaurants later this year, including some Boston Market and CiCi's Pizza locations.

Freestyle testing began a year ago and now includes more than 50 restaurants across Georgia and southern California. Officials reported that test results indicate an increase in total restaurant sales -- including fountain servings -- as well as a measurable lift in traffic. Following the Dallas rollout, the beverage giant plans future testing in other cities as early as the fall.

The touchscreen-operated Freestyle machine has the same footprint as a standard eight-valve machine. It enables consumers to select from more than 100 regular and low-calorie beverage brands, including many varieties of waters, fruit-flavored beverages and sparkling beverages that have never before been available in the U.S. The self-serve fountains have been in development for more than four years. View the machine in action on Facebook.

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