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Issue Date: Vol. 54, No. 2, February 2014, Posted On: 1/18/2014

Marley Coffee's BRB Services Division Lands Arrow Electronics Account

Nick Montano
TAGS: Marley Coffee, Jammin Java, Arrow Electronics, Black Rock Beverage Services, office coffee service, OCS agreement, corporate coffee service, office refreshment services, vending business, Rohan Marley, Brent Toevs, Marley Bike Caffes

DENVER -- Marley Coffee said it has become the corporate coffee line at the Denver-area headquarters of Arrow Electronics, a Fortune 500 electronics company. Marley Coffee will be supplied to Arrow Electronics by Black Rock Beverage Services, which Marley Coffee acquired last August.

Marley Coffee said it expects to expand its office coffee service initially to all offices of Arrow Electronics in the U.S., and subsequently to all of the company's locations worldwide. Executive offices and employee cafeterias will enjoy Marley coffee in RealCup single-serve units and bulk bags.

Arrow Electronics was founded in 1935 when a retail store named Arrow Radio opened on Cortlandt St. in the heart of lower Manhattan’s “Radio Row,” the birthplace of electronics distribution. Arrow Radio, established by Maurice “Murray” Goldberg, sold used radios and radio parts to retail customers. Other industry pioneers with businesses nearby were Charles Avnet and Seymour Schweber. Today, Arrow Electronics is headquartered in Inverness, CO, and specializes in the distribution of electronic components and computer products. At the end of 2011, Arrow had revenue of $21.4 billion and employed 15,700 people.

A private Marley corporate event was held at Arrow's headquarters on Jan. 13. Founder and chairman Rohan Marley introduced his company's coffee to Arrow employees, and gave away coffee mugs and Bob Marley memorabilia. The coffee company believes the Arrow deal will result in increased revenue and consumer awareness for Marley Coffee, not only in Denver, but also globally.

"The investment into building out our infrastructure in Denver has paid off in so many different ways," said Marley Coffee chief executive Brent Toevs. "We purchased BRB to help expand our brand locally through a route business, and so far the purchase has exceeded our expectations. We expect that in its second year of operation, this division will generate cash flow in the range of low seven figures."

Last year, Marley through its Black Rock Beverage division became a sponsor of the Denver Broncos, after which it met Arrow chief executive Michael Long. BRB has also secured the Colorado Golf club, which is renowned for hosting the Solheim Cup and the Senior PGA Championship.

"We will continue to develop the Denver market by deploying our Marley Bike Caffes, servicing offices and hiring within this community," Toevs said.

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