NAMA chief executive Carla Balakgie said the financial commitments illustrate that the campaign's objections -- advocacy, research and thought leadership -- are vital issues of interest to operators, suppliers, distributors and manufacturers. "It affirms that NAMA is on the right track," she said.
In July, NAMA announced that PepsiCo Foodservice had committed $1 million to the campaign, the target of which is $5 million. "Our members are stepping up at an unprecedented level," Balakgie said. "We recognize the critical role investors such as PepsiCo and others have had in helping to create sustained momentum for the campaign." | See PepsiCo Story
NAMA's steering committee in charge of the Positioning for Growth program is led by Jim Terry, a past-chairman of the association.