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Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/26/2013

AMI's Tap TV 2.0 Release Integrates Social Media, And Adds Promotional Screens, 'Shop' Feature, Extended Hours

Nick Montano
TAGS: AMI Entertainment Network, AMI bar entertainment service, Tap TV, tavern game, pub quiz, Tap TV Trivia, smartphone bar app, free-to-play games, A.J. Russo, Tap TV Tonight, trivia game, online TV game, jukebox

AMI Tap TV Trivia, jukebox PHILADELPHIA -- AMI Entertainment Network has released a major update to Tap TV, the company's bar entertainment service that uses a location's existing TVs and guests' smartphones to provide free-to-play games. Beginning with social media integration, the Tap TV 2.0 is said to offer several "cool new features for both players and locations."

Tap TV Trivia players can now use Twitter or Facebook to share their gaming experiences with their friends. During each round, players can post any trivia question to Twitter or Facebook directly from the Tap TV app. At the end of a round, they also have the option of sharing their scores, local ranks and locations on Facebook. "This feature not only lets players share their favorite brain-teasers and game-winning high scores with their friends, but it is also a great way to spread the word about Tap TV," said AMI chief creative officer A.J. Russo.

Tap TV Trivia is the newest channel on AMI's Tap TV location-based television network. It was created for Tap Lite, a simplified installation system designed for amusement operators.

Also part of the update, Tap TV can now accept submissions for location-specific promotional images. Locations can provide up to 10 custom images to be displayed during Tap TV Trivia transmissions, with the first four appearing during the first game break and the remainder during the second. Each promotional screen will appear for 15 seconds at a time, giving locations an opportunity to promote drink and food specials, as well as upcoming events. AMI is expected to add a full-featured, automated ad management tool to Tap TV software later this year. Submission guidelines for the new imaging capabilities will be available soon.

The upgrade also adds a demo or "shop" feature. Updated Tap TV systems operating in demo mode will clearly display that they are running without a subscription and will no longer post scores or location information to the national rankings. AMI also reportedly will be adding a poker channel and tournament system to its Tap TV offerings.

The update, which was released in late August, also includes several bug fixes. Separately, AMI said it plans to introduce new trivia content in the months to come. Visit taptvtonight.com or follow Tap TV on Facebook for more information.


AMI Entertainment's Tap TV Trivia Replaces Coin Drop With Monthly Fee

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