Called The King's Treasure Hunt, the machine is programmed to remain in play until the user wins a prize. It has been deployed at the Give Kids the World Village in Kissimmee, FL.
"The game was a huge hit and we were very happy to do this project with Burger King," said Coast to Coast's Gary Balaban. The two companies worked together to create a cheerful yellow graphics package and special logotype. The crane company selected its popular Toy Taxi for the adaptation.
Coast to Coast said the fast-food giant contacted the company "to make a custom, one-of-a-kind crane machine to present to the children's charity." Dr Pepper Snapple, Kraft Foods and Nestlé Waters were also part of the BK promotion.