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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 7/4/2010

Coast To Coast And BK Give Kids The Crane

Nick Montano
Coast to Coast Entertainment, Gary Balaban, Give Kids the World, Make A Wish Foundation, Burger King, crane machine, skill crane, claw game, amusement game, arcade game, coin machine, coin-op news, vending machine

Coast to Coast, crane machine

SAYREVILLE, NJ -- Coast to Coast Entertainment teamed up with Burger King to create a special crane machine for Give Kids the World, an organization that fulfills the wishes of children with life-threatening diseases.

Called The King's Treasure Hunt, the machine is programmed to remain in play until the user wins a prize. It has been deployed at the Give Kids the World Village in Kissimmee, FL.

"The game was a huge hit and we were very happy to do this project with Burger King," said Coast to Coast's Gary Balaban. The two companies worked together to create a cheerful yellow graphics package and special logotype. The crane company selected its popular Toy Taxi for the adaptation.

Coast to Coast said the fast-food giant contacted the company "to make a custom, one-of-a-kind crane machine to present to the children's charity." Dr Pepper Snapple, Kraft Foods and Nestlé Waters were also part of the BK promotion.

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