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Issue Date: Vol. 51, No. 12, December 2011, Posted On: 11/23/2011


HB Leisure Launches U.S. Presence


Marcus Webb
HB Leisure, Merlin Entertainments, British Amusement Catering Trade Association, coin-op, Legoland, Harold Burt, Tim Batstone, skill games, coin machine, amusement machine operator, midway games

LONDON -- HB Leisure Ltd., a British operation, is moving into the U.S. where it will operate games at Legoland parks located in Florida and California, according to InterGame.

Legoland is owned by the UK's Merlin Entertainments, which also operates such famous attractions as the London Eye, a giant Ferris wheel.

HB Leisure employs a support team that runs games aimed at a venue's targeted family demographic. It's one of several investments the company has made in its Legoland division.

Founded in 1927 by Harold Burt, HB Leisure is a third-generation family business run by Burt's grandson ,Tim Batstone, who is executive chairman. Coin-op, skill and midway-style games are among the company's specialties. It began operating outside the UK in 1996, employs over 500 people internationally and serves 40 locations in the UK, mainland Europe, the Middle East, South Africa and the U.S.

Bastone is chairman of BALPPA, the UK trade association for the theme park and visitor attractions industry, and is a past chairman of BACTA, the British Amusement Catering Trade Association.


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