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Issue Date: Vol. 47, No.10, October 2007, Posted On: 10/14/2007

L.M. Becker & Co. Launches ‘Parent’s Corner’ On Website

APPLETON, WI — In response to growing concerns about lead content in toys, a leading supplier of capsuled novelties for vending said it has added an “information for parents” section to its website. The company is online at http://www.toynjoy.com/.

The “Parent’s Corner,” now part of L.M. Becker & Co.’s website, aims to clarify and define the company’s safety compliance policies and testing procedures. It also provides comprehensive lead safety information and a Q&A section on lead facts. L.M. Becker & Co., founded in 1941, markets the Toy ‘n Joy brand of bulk vending products.

According to company officials, the firm’s existing policy sets limits for lead in products much lower than the maximum levels suggested by the U.S. Consumer Product Safety Commission in February 2005.

“With this policy in full enforcement since 2005, we feel very confident about the safety of our products,” said Jonathan Becker, L.M. Becker’s president. “We have been recognized for our accomplishments on a federal level and by members of the media who have acknowledged that our policy surpasses other safety testing programs in existence today.”

In the “Commitment to Child Safety” section of the Parent’s Corner, the company states: “We feel strongly that it is the responsibility of the U.S. importer who is purchasing items from other countries and distributing them to the U.S. market to adopt testing practices to ensure that the items they sell comply with U.S. Federal Safety Standards before they are distributed to the U.S. market.”

Becker also noted that a “safety seal” is printed on displays for Toy ‘n Joy products. He said this feature reassures consumers at points of sale that their future purchases are safe, and also reiterates the firm’s commitment to safety testing and policies.

In 2004, L.M. Becker & Co. was among four bulk vending suppliers that voluntarily recalled a combined 150 million pieces of toy jewelry items sold through vending machines. While only half the recalled pieces may have contained lead, the suppliers worked quickly to carry out an all-inclusive recall and disposal because it was difficult for consumers to distinguish between lead and non-lead jewelry items. All of the items in that recall were manufactured and imported from India. At the time of the recall there were no federal guidelines addressing lead content in children’s jewelry and therefore no available methods of testing to determine if the plating would be sufficient if items were ingested.

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