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Issue Date: Vol. 49, No.9, September 2009, Posted On: 9/14/2009

Unilever Kicks Off 'Couponing' Program Through Tomra Recycling Machines

Emily Jed
VTomra, reverse vending, recycling, vending, vending machine, Unilever

SHELTON, CT -- Tomra of North America , a provider of "reverse vending" recycling equipment, and Unilever, the world's second-largest consumer goods maker, announced they will offer a four-week promotion using Tomra's consumer recycling machines as front-of-store advertising and "couponing" vehicles for Unilever products at supermarkets in the Los Angeles and New York metro areas.

Customers who deposit their used plastic, glass or aluminum beverage containers in a Tomra reverse vending machine will receive a dollar-off coupon printed by the machine for Unilever's Lever 2000 soap.

"This promotion provides Unilever and retailers with a unique way to promote their commitment to sustainability, while at the same time gaining the attention of consumers who are on their way to shop," said Warren Stoll, Tomra's vice-president of marketing and business development. In addition to dispensing coupons, RVMs can also play support billboard-quality advertising to promote a product, store, service or community initiative.

Tomra is seeking to expand beyond supermarkets into the nontraditional high-traffic away-from-home sites vending operators serve with its new small footprint "all-in-one" Uno machine. It's designed to easily recycle plastic, glass and aluminum beverage containers in locations where recycling is not readily available. Targeted venues for the machines include hospitals, college campuses, theme parks, business complexes and convention halls. The machine holds a maximum of 500 containers, which it sorts into separate bins depending on material type.

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