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Issue Date: Vol. 54, No. 6, June 2014, Posted On: 6/3/2014


Sunny D Tests Energy Drink Alternative


Emily Jed
Emily@vendingtimes.net
TAGS: SunnyD X, vending drinks, Sunny Delight Beverages Co., Sunny D test marketing, energy-boosting carbonated juice drink

SunnyD X, vending drinks CINCINNATI -- Sunny Delight Beverages Co. is test marketing an energy-boosting carbonated juice drink without caffeine. Called SunnyD X, the drink's energy kick is provided by a combination of carbohydrates and B-vitamins. It is packaged in 16-fl.oz. cans featuring a black X design bordered by a bold color (orange, green or red) to differentiate the three flavors: orange, lemon lime and fruit punch.

"Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It's a win-win," said David Zellen, Sunny Delight Beverages Co. associate marketing director.

Sunny D X is now available in independent c-stores and some grocery chains in Boston, Philadelphia and Washington.


Topic: Vending Machine Products

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  • Califia Farms Adds New Dairy-Free Flavors To 'Better Half' Line, Partners With Dot Foods To Expand Distribution
  • Little Debbie Introduces Faststart Breakfast Bars For Vending Machines
  • Energy Drink And Sports Drink Market Reaches $25 Billion: Packaged Facts
  • Mars Chocolate & Wrigley Lead Confectionery Industry Evolution With Partnership For A Healthier America, Ensuring More Choice And Transparency For Consumers

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