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Issue Date: Vol. 54, No. 6, June 2014, Posted On: 6/3/2014

Sunny D Tests Energy Drink Alternative

Emily Jed
TAGS: SunnyD X, vending drinks, Sunny Delight Beverages Co., Sunny D test marketing, energy-boosting carbonated juice drink

SunnyD X, vending drinks CINCINNATI -- Sunny Delight Beverages Co. is test marketing an energy-boosting carbonated juice drink without caffeine. Called SunnyD X, the drink's energy kick is provided by a combination of carbohydrates and B-vitamins. It is packaged in 16-fl.oz. cans featuring a black X design bordered by a bold color (orange, green or red) to differentiate the three flavors: orange, lemon lime and fruit punch.

"Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It's a win-win," said David Zellen, Sunny Delight Beverages Co. associate marketing director.

Sunny D X is now available in independent c-stores and some grocery chains in Boston, Philadelphia and Washington.

Topic: Vending Machine Products

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