TAGS: SunnyD X, vending drinks, Sunny Delight Beverages Co., Sunny D test marketing, energy-boosting carbonated juice drink
CINCINNATI -- Sunny Delight Beverages Co. is test marketing an energy-boosting carbonated juice drink without caffeine. Called SunnyD X, the drink's energy kick is provided by a combination of carbohydrates and B-vitamins. It is packaged in 16-fl.oz. cans featuring a black X design bordered by a bold color (orange, green or red) to differentiate the three flavors: orange, lemon lime and fruit punch.
"Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It's a win-win," said David Zellen, Sunny Delight Beverages Co. associate marketing director.
Sunny D X is now available in independent c-stores and some grocery chains in Boston, Philadelphia and Washington.