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Issue Date: Vol. 52, No. 10, October 2012, Posted On: 10/11/2012


USA Technologies' Mobile-Based Services Take Center Stage At CTIA MobileCon


Tim Sanford
Editor@vendingtimes.net
TAGS: vending, cashless vending, telemetry, vending machine, USA Technologies, mobile-based interactive services, Verizon Wireless, MobileCon 2012, CTIA The Wireless Association, self-service terminals, payment systems

SAN DIEGO, CA -- USA Technologies is demonstrating the latest enhancements to its suite of mobile-based interactive services in the Verizon Wireless exhibit at CTIA's MobileCon 2012 conference. Sponsored by CTIA-The Wireless Association (originally Cellular Telecommunications and Internet Association), MobileCon is taking place now, Oct. 9-11, at the San Diego Convention Center.

Visitors to Verizon Wireless's booth No. 301 will be able to participate in USAT's demonstration of a mobile application for coupon and loyalty services that permits operators of vending machine and other self-service terminals to engage and interact with their customers outside the traditional point-of-sale experience. The company announced the extension of its payment and remote monitoring technology to the widening mobile-device market early this year. | SEE STORY

The new mobile app will be demonstrated in conjunction with a Susie's Lemonade-branded machine, as seen in Verizon Wireless's national advertising campaign and on its website. It enables mobile device-equipped patrons to obtain product and brand information, and manage and redeem loyalty points for coupons and cash to use at participating unattended and traditional retail sites. They also can search for nearby participating retail outlets, based on their present location, and verify that a desired item is in stock. And they can redeem coupons at unattended terminals, using NFC-enabled phones with digital wallets, credit or debit cards, or prepaid instruments.

"Mobile-based consumer engagement applications are an entirely new revenue opportunity for the majority of the small-ticket unattended retail market," said Maeve McKenna Duska, vice-president of marketing for USA Technologies. "At the CTIA Wireless show in May, using a Susie's Lemonade vending machine, we demonstrated how consumers could make a purchase at a machine utilizing USAT's cashless payment and telemetry solutions and receive a coupon via email.

"At MobileCon, we are taking it to a new level with contextual applications, which provide a customized rewards experience based on where the consumer is and what they have purchased in the past; machine coupon redemption; and the ability to push information, advertisements and inventory to consumers," she explained. "Owners and operators of unattended terminals like vending machines can now look forward to the ability to engage with consumers before the point of sale -- and to positively impact sales in a proactive, strategic way."

USAT currently has a co-marketing agreement with Verizon Wireless. USAT's comprehensive ePort Connect service includes the Verizon Wireless network for connectivity, and the Verizon Wireless M2M sales team offers USAT's cashless and telemetry solutions as part of their M2M sales toolkit.

MobileCon is a mobile information technology and enterprise event organized for IT executive and professionals.


Topic: Vending Features

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