QUICK LINKS: Vending Videos  |  Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:      

Bookmark this site




Issue Date: Vol. 53, No. 3, March 2013, Posted On: 3/7/2013


Tweet-Activated Vender Dispenses Hot Wheels At Canadian Auto Show


Emily Jed
Emily@vendingtimes.net
TAG: Hot Wheels vending machine, Twitter-activated vending machine, vending machine, special-edition Chevrolet Camaro Hot Wheels, Canadian International Auto Show, Chevrolet Canada, TrojanOne, Camaro-matic Trending Machine

TORONTO -- A vending machine that dispensed a special-edition Chevrolet Camaro Hot Wheels in exchange for a tweet drew crowds at the recent Canadian International Auto Show here last month.

Chevrolet Canada teamed up with marketing firm TrojanOne and Hot Wheels to develop the Twitter-activated  "Camaro-matic Trending Machine."

Showgoers first had to follow the @HotWheelsCanada account, enable their location services and then send a tweet to the account with the hashtag #ChevyCIAS to receive one of two exclusive 2013 Hot Wheels Camaro diecasts.

Adweek reported that 1,500 guests tweeted in front of the vending machine during the 10-day event, and the Hot Wheels account more than tripled its Twitter followers, from 1,200 to 3,800.

See video of the machine in action on You Tube.


Topic: Vending Features

Articles:
  • ZenBox BitCoin ATM Serves 10,000 Daily Commuters At Anaheim Transportation Hub
  • Boston Red Sox Woos Fans With Social Media-Powered Vending Machine
  • Avanti Gathers 190 Operators For Micromarket Update And Idea Exchange
  • OneShow Registration Opens; 'ExPEERience' Is NAMA's 2015 Vending Show Theme
  • Papa Bello Enterprises Acquires Mini-Dollar Stores Vending Business

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570