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Issue Date: Vol. 53, No. 2, February 2013, Posted On: 1/29/2013

34 Degrees Adds Single-Serve Snack Packs To All-Natural Crisps Lineup

Tim Sanford
TAGS: vending machine snacks, food service crackers, 34 Degrees, 34° Natural Crisps, Australian crisp bread, Craig Lieberman, latitude of Sidney

34-degrees, single serve,snacks DENVER CO -- New from 34 Degrees is a snack-size package of its popular 34° Natural Crisps. The thin, savory crackers originally were inspired by Australian crisp bread.

"We recognized that fans of 34° Crisps craved the option to pair our crackers with cheeses, spreads, meats, vegetables and fruit outside of their homes," according to company founder Craig Lieberman. The handy snack packs were designed to meet this demand.

The light crisps come in five savory varieties: natural, sesame, cracked pepper, rosemary and whole grain. Each snack pack contains approximately five crisps wrapped in moisture-proof film, suitable in commercial foodservice settings as appealing adjuncts to meals, soup and salad bars, cheese displays and deli counters. Each case contains 144 0.22-oz. packages, which are available for nationwide distribution.

The latitude of Sidney, New South Wales, is 34° (S.); this is where Lieberman discovered his love of good food and wine during his graduate studies. In 2003, he launched 34 Degrees and began importing specialty foods from Australia. Lieberman phased out the importing enterprise in 2008 to concentrate on manufacturing 34° Crisps in Colorado.

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