MALVERN, PA -- USA Technologies reports that more than 62,000 locations that use ePort point-of-sale devices with its cashless payment service have been enabled to work with Isis SmartTap technology. To get the new payment option off to a fast start, USAT has announced what it believes to be the largest mobile payment and loyalty program ever developed for the U.S. vending industry.
Isis is a joint venture among AT&T, T-Mobile and Verizon Wireless that allows subscribers with NFC-capable smartphones to use them as "mobile wallets" for payment, in the same manner as contactless smartcards. Isis also has partnered with American Express, Discover, MasterCard and Visa in the effort.
USAT's "Fifth Purchase Free" promotion invites consumers with Isis Mobile Wallets to select a stored payment card and tap their smartphones on the ePort of a vending machine in a participating location. After making four purchases this way, the patron will receive a fifth purchase free. The promotion provides for reimbursement of the cost of the free vended item to all USAT vending customers with contactless ePort POS technology enabled with the Isis SmartTap, USAT explained.
"As an extension of our ePort Connect suite of cashless payment services, [the Fifth Purchase Free promotion] allows our customers to be part of a growing group of merchants offering rewards through the Isis Mobile Wallet," said USAT chairman and chief executive Stephen P. Herbert. "At the same time, we believe that the breadth of our cashless payment service network in self-serve retail helps drive ubiquity for Isis acceptance points across the United States."
He said that, over the coming months, the company plans to expand the number of Isis ePort "touch points" from the present 62,000+ to some 80,000 locations ranging from workplaces through universities to travel and entertainment venues.
"The Fifth Purchase Free promotion harnesses the power of mobile commerce to fundamentally change the way consumers pay and redeem offers at vending machines," said Isis chief sales officer Jim Stapleton. "USAT's network of contactless touch points and their technical skills make them a key strategic partner for Isis and we look forward to our work together as we roll out the Fifth Purchase Free promotion nationwide."
USA Technologies provides a broad line of cashless acceptance technologies including its NFC-ready ePort G8 and ePort Mobile for customers on the go, along with QuickConnect, an API Web service for developers.