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Issue Date: Vol. 50, No. 11, November 2010, Posted On: 10/28/2010

Maxwell House Coffee Concentrate Earns Rainforest Alliance Seal

Emily Jed
Kraft, Kraft Foodservice, Maxwell House premium roast frozen liquid coffee concentrate, coffee, office coffee service, vending, food service, Rainforest Alliance Certified seal

Maxwell House

GLENVIEW, IL -- Kraft Foodservice's Maxwell House premium roast frozen liquid coffee concentrate blends now feature the Rainforest Alliance Certified seal of approval.

Founded in 1987, the Rainforest Alliance is an independent nonprofit organization focused on conserving biodiversity and ensuring sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Its seal assures patrons that at least 30% of the coffee beans come from farms committed to protecting the environment, and the well being of workers and the community.

Ideal for high-volume establishments, the long shelf life frozen coffee concentrate provides operators with 173 8-fl.oz. servings without the waste and mess associated with coffee grounds and filters.

Available in regular and decaffeinated varieties, the coffee is packaged in recyclable1-liter cans and packed four per case for foodservice.

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