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Issue Date: Vol. 50, No. 6, June 2010, Posted On: 6/5/2010

Ecast Premieres Orianthi's Believe Album Re-Release

Tim Sanford
jukebox, juke box, Ecast, Ecast Inc., Scott Walker, Orianthi, Believe II, vending, vending machine, vending machine business, bar entertainment, interactive entertainment, place-based advertiser

SAN FRANCISCO, CA -- Ecast is showcasing the U.S. re-release of fast-rising rock guitarist and songwriter Orianthi's Believe album, before it becomes available for other digital jukeboxes or at iTunes and other digital retailers. Believe (II) includes four new tracks, and will be exclusive to Ecast through June 8.

Orianthi (Panagaris) is a 24-year-old Australian acclaimed by music greats ranging from the late Michael Jackson to Carlos Santana. She was the soloist at Jackson's memorial last year. Her music is distributed by UNI.

The four bonus tracks on Believe (II) are the new single, "Shut Up and Kiss Me," "Courage," "Missing You" and "Addicted To Love." Ecast will run banners, towers and a video attract loop featuring her singing "Shut Up and Kiss Me" to call attention to the premiere.

"We're delighted that Orianthi's distributor UNI recognizes Ecast's unique position in entertainment venues," said Scott Walker, Ecast's vice-president of network operations. "This one-week exclusive illustrates the draw Ecast's network has and its ability to secure exclusive distribution of work by top and emerging artists."

Ecast's hospitality network of digital downloading jukeboxes delivers music, games, entertainment, information and interactive advertising by means of hosted software and interactive touchscreen displays to more than 10,000 bars, restaurants and nightclubs across the United States. Its prime audience is the 21-34 year-old demographic out-of-home.

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