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Issue Date: Vol. 53, No. 6, June 2013, Posted On: 6/6/2013

Could The End To Room Service Widen Opportunities For Vending, Micromarket Operators?

Emily Jed
TAGS: automated retailing, vending, vending machine, micro market, self-service, room service, hotel room service, coffee service, end of room service, New York Hilton Midtown

NEW YORK CITY -- One of the Big Apple’s largest hotels plans to eliminate room service as a cost-cutting measure. The move could signal a trend, and pave the way for operators to fill the void with the round-the-clock convenience of vending, micromarkets and coffee service.

The 2,000-room New York Hilton Midtown plans to eliminate room service this summer, according to Reuters. Instead, it will open an on-site restaurant that will offer gourmet take-out.

With more takeout options at their disposal, especially in big cities like New York, fewer guests are using room service. And the amenity is not profitable for many hotels.

Hilton said it does not have plans to eliminate room service in many of its 4,000 hotels worldwide, according to Reuters. And its move in New York City could signal a broader movement as hotels strive to boost their bottom lines by limiting their services to those that are most profitable and of greatest value to their guests.

Vending industry experts have said hotels could be the next big opportunity for micromarkets, and the time may be ripe as they look for alternative ways to feed their guests.

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