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Issue Date: Vol. 49, No.4, April 2009, Posted On: 4/10/2009


Ecast Adds Five Playlists To Jukebox Music Discovery Lineup

Ecast, jukebox, vending, vending machine, digital jukebox, playlists, in-bar entertainment, coin- op, digital music distribution, touchscreen devices

SAN FRANCISCO -- Five new playlists automatically appeared this week on 10,000-plus Ecast-powered jukeboxes across the nation. Not including seasonal and calendar-based material, like the recent St. Patty's Day and Death & Taxes lists, the latest installment takes Ecast's playlist collection to 33. The lists are:

The '90s is the next decade to join Ecast's existing '70s and '80s playlists. It spans all genres of the decade with iconic songs like 2Pac's "California Love," En Vogue's "Free Your Mind," Nirvana's "Smells Like Teen Spirit," the Breeders' "Cannonball" and Green Day's "Longview."

Cover Songs is modeled after Ecast's "One Hit Wonders" playlist, and features songs performed by popular artists, that are covers of songs by other popular artists. Highlights include Aerosmith's "Come Together" (originally by the Beatles), Johnny Cash's "Hurt" (Nine Inch Nails), Jimi Hendrix's "All Along the Watchtower" (Bob Dylan), Cheap Trick's "Ain't That a Shame" (Fats Domino) and Gnarls Barkley's "Gone Daddy Gone" (Violent Femmes).

Rock Gold expands on the "Road Rock" list by offering the same mix of classic and hard rock, but not limited to songs about driving. It features George Thorogood's "Bad to the Bone," Rush's "Tom Sawyer," Queen's "Fat Bottomed Girls," Judas Priest's "Heading Out to the Highway" and Lynyrd Skynyrd's "Sweet Home Alabama," among other worthy finds.

Girls Night Out is a collection of songs assembled to inspire ladies out enjoying a night on the town. Girl-power anthems and tracks about going out with friends, breakups and independence are on the menu. Songs include 4 Non Blondes' "What's Up," Alanis Morrissette's "You Oughta Know," Gretchen Wilson's "Here For the Party," TLC's "No Scrubs" and Destiny's Child performing "Independent Women Part I."

True Metal satisfies hardcore metal fans, who will find the most dire tracks from thrash, black and death-metal artists. Included are Napalm Death's "I Abstain," Morbid Angels' "Vengeance Is Mine," Venom's "Welcome to Hell," Pig Destroyer's "Jupiter's Eye" and Slayer's "South of Heaven."

The collections join regularly appearing playlists on the Ecast network. Updated weekly are: Just Added, Singles, R&B Singles, Hot Hip-Hop, Most Wanted and Country Hits. Updated monthly are: Booty Shakers, Indie Expansion, Nuevas Latin and Modern Rock, along with One Hit Wonders, Cover Songs, Road Rock, Classic Soul and Classic Country. Also getting a monthly refresh are Latin Flavor, Reggae, Seventies, Eighties, Nineties, Classic Hip-Hop, as well as Hair Metal, Special Occasions, Pure NRG, Irish Drinking Songs, Seventies, Soundtracks, Oldies (Oldies), Bottoms Up, Guitar Gods, Party Central, Rock Gold, Girls Night Out and True Metal.

Formerly known as Hot Hits, an Ecast playlist helps patrons find and play songs from the company's vast music library. Functioning as a content discovery tool on the jukebox's touchscreen interface, it allows users to browse songs logically grouped according to genre or theme.

A standard list, or "no shuffle" mode, is limited to 15 songs. However, a new "shuffle" mode will draw 100 to 200 songs into a playlist; when a patron touches the shuffle button, a new batch of songs appears. When creating a playlist, Ecast determines what content will drive revenue and greater expose the depth of its music catalog, encouraging higher-earning single-song downloads.

"Ecast notices a pronounced jump in play numbers whenever a new playlist goes up," said Scott Walker, vice-president of network operations. "To drive jukebox interaction -- and by extension cashbox earnings -- it's important that content never gets stale. With new playlists and constantly refreshed songs, Ecast matches the patrons' in-bar and online experience, and it's one of the reasons our operators see the highest earnings in the industry."

Topic: Music and Games Features

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