PURCHASE, NY — MasterCard Worldwide and USA Technologies have announced that six prominent vending companies are installing USAT e-Port cashless payment technology to permit venders to accept MasterCard PayPass contactless payment media, including cards and other devices.
Participating in the rollout are A&B Vending Co. (Wakefield, MA), First Class Vending (Los Angeles), Five Star Food Service (Dalton, GA), Mid-Atlantic Vending (Philadelphia), North County Vending (Vista, CA) and PGI Services (Schaumburg, IL). According to USA Technologies and MasterCard, some 5,000 vending machines are taking the field.
USAT’s e-Port G6 can network vending equipment wirelessly, and permits patrons to use either traditional magnetic-stripe cards or new contactless media, like MasterCard’s PayPass, to make purchases. MasterCard presently leads the cashless- and contactless-payment drive in vending with the support of USAT’s wireless technology.
“As a result of our work with USA Technologies, MasterCard PayPass is now available on vending machines in major cities across the U.S., giving consumers a faster, more convenient way to make purchases from beverage and snack machines,” said T.J. Sharkey, group head, national accounts, U.S. commerce development for MasterCard Worldwide. “We are making it easier for bottling and vending companies to offer more diverse products with higher price-points to consumers, while at the same time enhancing the customer’s purchasing experience.”
MasterCard PayPass uses radio-frequency technology to transmit payment details between the PayPass medium and the merchant’s terminal. The transaction is processed through MasterCard’s network for clearing and settlement. PayPass cards incorporate a magnetic stripe for traditional “swipe card” transactions, and can be offered on noncard devices such as “payment tags” that can hang on a keychain. The speed with which a transaction can be completed makes PayPass especially suitable to such traditionally “cash-heavy” retail applications as quick-service restaurants, convenience stores and vending machines.
The six latest deployments follow the rollout of e-Port G6 by several large bottling companies, including Coca-Cola Bottling Co. United Inc. (Birmingham, AL), the third-largest bottler in the country and its largest independent; Philadelphia Coca-Cola Bottling Co., the nation’s fourth-largest Coke bottler; the Great-Plains Coca-Cola Bottling Co. (Oklahoma City), one of the largest family businesses in Oklahoma; and Cadbury Schweppes Americas Beverages, whose brands include Dr Pepper, 7Up, Snapple, A&W Root Beer, Canada Dry, Hawaiian Punch and Mott’s.
The six vending operations undertaking the current rollout serve many of the country’s largest vending markets. A&B Vending covers the greater Boston region, and already accepts MasterCard, Visa, American Express and Discover card payments at vending machines. First Class Vending operates in Southern California’s Los Angeles, Ventura, San Bernardino, Riverside, Orange and San Diego counties. Five Star Food Service is the nation’s sixth-largest vending operation, with operations in Georgia, Alabama, Tennessee, North and South Carolina, Virginia, Kentucky and Florida.
Mid-Atlantic Vending is one of the nation’s leading distributors and operators of ice cream vending machines and street vending trucks. North County Vending serves clients in California, Oregon, Washington, Nevada, Arizona and Colorado, and was one of the first vendors to install USAT’s e-Port system to help overcome theft and vandalism. PGI Services also is an early adopter of cashless vending technology, providing full-line vending services in Utah, Florida and Illinois, including the key Salt Lake City, Orlando and Chicago markets.
“Contactless payment technology offers vending machine customers more payment choices, adds security and improves auditing, while providing greater ease and speed when making purchases,” said USA Technologies president and chief operating officer Stephen P. Herbert. “The $46 billion vending industry is rapidly converting to cashless payment, offering operators improved efficiencies and new revenue streams.” According to Herbert, USAT’s e-Port G6 is the only technology that can accept all payment media, from cash to cashless and contactless.
Information on PayPass can be found at mastercard.com/paypass. E-Port is described at the USA Technologies website, usatech.com.