LAKEWOOD, NJ -- BMI Merchandise (Bonita Marie) said it's introducing a "robust product range" designed to leverage the enhanced merchandising capabilities of the Elaut E-Claw machine. BMI noted that the E-Claw is on the cutting edge of the current transformation of the classic crane game into a sophisticated user-friendly merchandiser.
BMI's new line extends from currently popular brands, like apparel and accessories (including a clip light) themed to A&E Network's hit reality television series Duck Dynasty, to a variety of cellphone and other electronic accessories appealing to contemporary tastes.
"The revenue from E-Claw surpasses traditional cranes, and is driven by first-tier merchandise that efficiently leverages this state-of-the-art technology," said BMI sales and marketing vice-president Dave Schwartz.
"Cranes have always been a player's favorite game," he continued. "But the missing link has been the ability of the operator or the location management to stock them with higher-ticket products."
BMI reported that it is responding to this challenge with new kits designed to turn the E-Claw and other cranes into "merchandise boutiques" loaded with leading branded and must-have products. "Beyond great merchandise, BMI focuses on the marketing, along with consistency of weight and cost of goods sold, when creating E-Claw kits," Schwartz continued. "With E-Claw locations among the most progressive in the country, BMI can also brand the packaging with the location's name, and include crane posters depicting the contents, upon request and at no additional cost."
BMI will feature its new E-Claw kits, along with an E-Claw crane, in booth No. 825 at the IAAPA Attractions Expo, Nov. 19-22 in Orlando, FL.
photo | EVERYTHING BUT THE QUACK: New BMI merchandise for today's player-friendly upmarket prize merchandisers, like Elaut's E-Claw, includes a range of Duck Dynasty-themed apparel and accessories, attractively displayed in sturdy plastic packages. The evolution of classic cranes has expanded the market beyond the traditional plush, the company pointed out.