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Issue Date: Vol. 51, No. 7, July 2011, Posted On: 7/7/2011

MooBella Inc. Appoints Steve Beck To Chief Commercial Officer Post

Tim Sanford
vending, vending machine, vending machine business, ice cream machine, Steve Beck, MooBella Inc., food service, foodservice ice cream dispenser

TAUNTON, MA -- Steve Beck has joined MooBella Inc. as chief commercial officer. In his new post, Beck will create and direct commercial and operational strategies for the company's novel foodservice ice cream dispensers.

Beck brings more than three decades' experience to his duties at MooBella. Most recently, he served as senior vice-president at Manitowoc Corp., a worldwide foodservice equipment manufacturer with annual sales exceeding $1.6 billion. He previously had held executive positions with Merrychef USA, Polar Corp. and Pepsi Bottling Group.

Beck holds a bachelor's degree in economics from Bucknell University (Lewisburg, PA).

MooBella manufactures and markets a compact self-service ice cream dispenser that allows customers to choose flavors and mix-ins by use of a touchscreen interface.

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